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2021 Brochure

News & Events

ARGO announces another partnership!

Posted Jan 27, 2021

January 27, 2021
Dean Dutcher
519-662-2840 ext 364

ARGO announces another partnership!

FreeedomRoad Financial offers ARGO’s dealers and customers another way to get outdoors to social distance in an ARGO.

(NEW HAMBURG, January 27, 2020) — ARGO, the world-wide leader for Amphibious Extreme Terrain Vehicles (XTVs), is pleased to announce they have entered into a retail financing agreement with FreedomRoad Financial that will provide their dealers and customers more flexibility.

As the retail momentum continues at an all-time high within the powersports industry we are pleased to share that Argo continues to outpace the industry. In an effort to ensure that we do everything possible to capture every retail sale, and get our customers into an Argo, we are pleased to announce that we have partnered with FreedomRoad Financial (FRF) as an added source for retail financing for all of the Argo product lines.

FreedomRoad Financial is a premier lender in the powersports category and will provide ARGO dealers up to 5 tiers of financing for their customers. In addition, they offer features like; 84 month terms, service 7 days a week, financing on accessories, and special rates for employees and repeat customers.

Kevin Asselin, VP Sales, says “While we continue to partner with Dealer Direct and love the services they provide, we are always looking for ways to offer our dealers more. We believe the added flexibility this brings will directly drive more retail sales for our dealers.”

Visit to learn more about ARGO XTVs and ATVs.

ARGO introduces 2 new Aurora models!

Posted Jan 18, 2021

January 18, 2021
Dean Dutcher
519-662-2840 ext. 364

ARGO introduces 2 new Aurora models!

Aurora 800 SX and Aurora 800 SX Huntmaster models now available!

(NEW HAMBURG, January 18, 2021) — ARGO, the worldwide leader for amphibious

Extreme Terrain Vehicles (XTVs), is pleased to announce the introduction of 2 additional models to its 2021 model year lineup. Effective today our dealers can begin ordering these 2 new models and customers can expect to take delivery starting late March - Early April.

“Field demand for all of our models has been incredible during this past year but we kept being asked about a liquid cooled model in our premium Aurora platform” stated Kevin Asselin, ARGOs Vice President of Sales. “We put a lot of stake in the voice of the customer and we heard them loud and clear here. We know demand for these models will be high and quickly become one of our top sellers!”

Early input on these new models has been tremendous:

"This is great news that ARGO will have a liquid cooled engine option available for the new Aurora models! I think this new Liquid cooled engine option will drive sales for 2021 giving the buyer more options." - Sills ARGO

"This new powerplant will fit the niche that many customers will want, if not require, in the demanding conditions they are exposed to." - ARGO Adventure

These 2 new models feature our 800 engine that is currently offered in our Conquest series. It is a liquid cooled V-twin with EFI. Both Aurora models come with our patented ARGO progressive steering (APS), a 16 function premium gauge as well as many other features, and of course, are fully amphibious. The Huntmaster model also features a front rack, winch, and rear cargo box as standard equipment.

Kevin went on to say “The Argo line of amphibious Extreme Terrain Vehicles are gaining popularity as an alternative to the traditional Side x Side and as we continue to grow our dealer base, this new Aurora 800 with a twin cylinder, liquid cooled engine will be a key model for both the recreational and commercial markets.”

For more information on these new models and all ARGO products, visit

ARGO Commercial & Robotic Products take shape!

Posted Jan 04, 2021

January 4, 2021
Dean Dutcher
519-662-2840 ext. 364

ARGO Commercial & Robotic Products take shape!

With the addition of Craig Kennedy and the release of the ARGO Sherp Series,

Argo is prepared to Go Everywhere in 2021.

(NEW HAMBURG, January 4, 2021) — ARGO, the worldwide leader for amphibious

Extreme Terrain Vehicles (XTVs) is pleased to announce that it has hired Craig Kennedy as Vice President of Commercial & Robotic Products.

In his new role, Kennedy assumes responsibility for leading and growing ARGO’s commercial and robotic market by building and executing a global expansion strategy based off of the company’s recently launched target market vehicle platforms. In addition to strengthening the ARGO brand, Kennedy is also tasked with identifying and developing innovative new products, as well as supporting and growing the company’s commercial and robotic partners.

ARGO President and CEO, Brad Darling, stated, “Craig’s appointment comes at an exciting time for the business as we continue to roll out industry specific models to meet the market’s needs. I could not be more excited than I am about adding Craig to our team and am confident that he has the experience and skills needed to take the commercial and robotic business to that next level of success.”

Regarding Kennedy, Darling went on to say, “We have worked together in the past. Craig has tremendous skills and knowledge that will provide excellent leadership for his team and to ARGO, while delivering great products to our customers.”

Craig Kennedy, ARGO’s new vice president added, “I am excited to lead a talented and highly motivated team at ARGO. This is a great opportunity to work with a business that has a strong brand with a rich heritage, a loyal customer base, and a bounty of exciting products in the pipeline. I am eager to build on the company’s success and significant opportunities to increase its sales. I look forward to embracing the challenges that this new role will bring.”

ARGO Commercial Products consisting of the Aurora Responder Series, the Conquest Pro Series and will now include three new Utility Task Vehicles (UTVs); the ARGO Sherp Pro XT, ARGO Sherp Ark XTX and the ARGO Sherp Ark XTZ. From mining to oil and gas, and from utilities to search and rescue, these units are built for the rugged demands of commercial operators, with the power and capacity, greater versatility, maximized quality and safety.

In addition to the expanded commercial product line, Craig and his team will be responsible for ARGO’s Xtreme Terrain Robotics (XTRs) product. Whether manned or unmanned, ARGO has a full lineup of commercial and industrial products. Visit

ARGO announces plans to "Stay on the gas!"

Posted Nov 18, 2020


November 12, 2020
Dean Dutcher
519-662-2840 ext 364

Launching 14 all-new models over the next several months provides opportunities for our dealers and customers.

(NEW HAMBURG, November 12, 2020) — ARGO, the world-wide leader for Amphibious Extreme Terrain Vehicles (XTVs), is pleased to announce the continuation of their aggressive development of new products by adding new models to the current offering of ATVs and Amphibious XTVs.

Argo’s unique product offering and market position of “Go Anywhere” is demonstrated in its current lineup of Xplorer ATVs and Frontier, Aurora and Conquest XTVs in addition to the commercial lineup of Conquest Pro XTVs. These all-new models will continue to deliver on that promise.

Argo President and CEO, Brad Darling, stated, “In the last 4 years, we have completely reworked the ARGO product offering by introducing over 30 new models and significantly expanded our dealer network to fill in open areas. This has created tremendous opportunity and growth for the company and incremental profit for our dealers.”

Kevin Asselin, VP Sales, says “While COVID-19 has challenged the whole team, it has also created opportunities and we are not taking our foot off the gas. Our retail sales are through the roof! In the next several months, we will be introducing 14 all-new models that will continue to provide our dealers and their customers with the best lineup of recreational and commercial vehicles on the market! If you’re not part of the Argo Team, I invite you to visit our dealer prospect link at for more information.”

Visit to learn more about ARGO XTVs and ATVs.

About ARGO
 ARGO is the world leader in Amphibious vehicles since 1967. ARGO manufactures Xtreme Terrain Robotics (XTR) for distribution throughout the United States, Canada, as well as other international markets. ARGOs unique durability, safety and versatility are driven by its renowned engineering capability.


Posted Jan 03, 2020

See the list of upcoming shows ARGO will be participating in.

Ride & Drive Events

Posted Sep 14, 2018

Click for dates and locations of a dealer near you. Don't see an event? Keep checking back, as we are always adding more stops!

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