News & Events
Posted Aug 03, 2021
ARGO Unveils Newly Enhanced Lineup for Model Year 2022
(NEW HAMBURG, August 3, 2021) — ARGO, the worldwide leader for manned and unmanned amphibious Extreme Terrain Vehicles (XTVs) has proven to be a resilient force amongst industry competitors in recent years. Today, ARGO unveiled a newly enhanced lineup for model year 2022 that positions them as one of the most diversified manufacturers within the off-road industry. Starting with new product offerings within the side by side (SxS) and commercial markets while expanding their ATV offering, the ARGO brand is now a strong contender in dealerships across North America. Brad Darling, President and CEO of ARGO made the following statement about the launch of the 2022 product lineup, “We made a promise to Know No Boundaries when engineering new and innovative ways to Go Anywhere. Our product offering for model year 2022 illustrates not only our commitment to this promise but also our commitment to revolutionizing the powersports industry by bringing you products no other manufacturer can offer.”
Leading off with the all-new products for 2022, ARGO announces the Magnum XF Utility SxSs. Offered in a base and LE package, this all-new line of SxSs from ARGO standout with utilitarian features such as the Push-Button 2WD/4WD with Front Differential Lock, a tilt-assist dump box, optimal storage capacity within the cab and tailgate, and finished off with the highly sought-after projector beam headlights. Outfitted and competitively priced to compete with other leading brands, the Magnum line of SxSs opens the door to a new segment of products for existing ARGO customers and potential new ARGO customers.
Returning with a large list of enhancements for model year 2022 is ARGO’s extensive ATV product offerings. Newly fabricated and engineered around consumer and dealer requests, the 2022 lineup of ARGO ATVs now includes a youth XC 90 model, rated for riders 12 and up, a newly engineered line of trusted XR 500 models and an all-new XR 700 model to round out the single rider category. With the market showing continued interest in the 2-up category, ARGO offers their touring models for 2022 with displacement options in XRT 570 and XRT 1000 models. Curated to fit the differentiated needs of off-road customers, the all-new line of ATVs will be offered in packages ranging from base models to SE or LE packages. This newly enhanced line of ATVs symbolizes ARGO’s commitment to the off-road dirt segment and represents ARGO’s dedication to finding the right machine for every customer.
Moving into the world-renowned amphibious segment of Extreme Terrain Vehicles (XTVs) ARGO is excited to announce the implementation of the newly designed and revolutionary, Instant Torque Drive System (ITDS) and Instant Torque Clutching (ITC). Engineered to enhance torque, acceleration, speed and throttle response, the combination of ITDS and ITC alleviates the need to offer two different transmission options like the High-Torque (HT) and Standard Torque (ST) transmission found in previous years. Offered as a standard option on all recreation and commercial XTVs, this newly engineered drive system and clutching provides increased torque and acceleration in one package. VP of Engineering Mark Esala commented, “This new Instant Torque Drive System dramatically improves low end torque and increases acceleration. The Instant Torque Clutch is designed to provide the optimal gear ratio shifting seamlessly throughout the full range to utilize the massive torque and power of our engines. We have combined torque, acceleration, throttle response and speed into one package.” Along with the new drive system and clutching, ARGO is also proud to announce the addition of a newly engineered 8.5-gallon steel fuel tank with the fuel level display integrated into the dash-mounted, multi-function premium and deluxe gauge versions. Highly requested by customers and dealers alike, ARGO XTVs now offer extended range while enhancing fuel level awareness.
For 2022, ARGO’s 3-prong series of recreation XTVs will continue to lead with the Frontier, Aurora and Conquest models. Opening with the value centered Frontier series, this line will be offered in both 6x6 and 8x8 variants in 650 or 700 options. Powered by the 23 HP Carbureted or Electronic Fuel Injected (EFI) Vanguard engine, the Frontier series comes equipped with the all-new ITDS and ITC along with the newly engineered steel fuel tank and electronic fuel level display. Also included on all Frontier models for 2022 are hi-vis LED taillights prioritizing operator and passenger safety during all hours of operation. The Aurora Series returns as the premiere XTV in ARGO’s lineup. Offered in 800, 850 and 950 packages, outfitted with premium features and Big-Block™ engine options, the Aurora series is complimented with the addition of the ITDS and ITC. The Aurora continues to standout as the ultimate Go Anywhere vehicle. Finally, the Conquest Outfitter concludes the recreation line up of XTVs. Built around mother nature’s catastrophic tendencies, the outfitter is engineered for sportsmen, by sportsmen. Available in the 800-liquid cooled and 950 fan cooled packages, the outfitter continues its reign over the backwoods with the addition of the newly engineered ITDS and ITC. As the world’s leader for manned and unmanned amphibious XTVs, ARGO continues to revolutionize the industry with machines that can go where others can’t.
Capping off an already impressive 2022 product offering, ARGO announces the expansion of their Commercial lineup with the Conquest Pro and Aurora Responder XTVs and the ARGO Sherp Series Utility Task Vehicles (UTVs). The Conquest Pro XT, XT-L, XT-X and Aurora Responder return with the newly integrated ITDS and ITC. Concluding the ARGO commercial lineup is the revered ARGO Sherp series. Proven to be the ultimate amphibious commercial vehicle, the ARGO Sherp series includes the Pro XT, ARK XTX and ARK XTZ. From the 71” tubeless, ultra-low pressure behemoth tires to the torque instilling Doosan diesel engines, the ARGO Sherp can take you places no other off-road vehicle can. Rooted with safety, reliability and durability at its core, the ARGO Sherp series is ready to conquer any challenge it faces.
Moving into the busy Fall season the manufacturer continues to push the limits and, “Know No Boundaries.”
About ARGO – ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTVs) since 1967. ARGO markets its manned and unmanned vehicles through a network of independent dealers located throughout the United States and Canada, as well as distributors representing dealers in Europe, Russia, South America, the Middle East, Asia and other international markets. ARGO products’ unique durability, safety and versatility are driven by the company’s renowned engineering and ability to go where others can’t.
For high-resolution images and to access additional resources, please visit the ARGO Media Center at www.argoxtv.com/media
Posted Jul 08, 2021
ARGO Signs Industry Veteran, Announces Expansion of U.S. Headquarters
(NEW HAMBURG, July 8, 2021) — ARGO, the worldwide leader for manned and unmanned amphibious Extreme Terrain Vehicles (XTVs) welcomes industry veteran Brian Dick to the ARGO team. Brian comes to ARGO with over 20 years of experience leading a number of engineering and research & development initiatives at Arctic Cat. Officing out of the US headquarters in Thief River Falls, MN, Brian will carry the role as Product Team Manager reporting to Mark Esala, VP – Engineering. Surrounded by an office of familiar faces, Brian expressed his excitement by saying, “It is refreshing to be working with an OEM that values the differentiated needs of their customer base and a leadership team that prioritizes their network of established dealers. The team of engineers at ARGO have taken tremendous steps forward and I am happy to contribute to the progression this company has demonstrated.”
Excited to be expanding his team with such a credible and innovative veteran such as Brian, Esala happily remarked, “We have a strong team of engineers, and the addition of Brian symbolizes ARGO’s commitment to becoming a driving force making lasting impacts within the powersports industry.” With an average of 24.5 years of experience amongst the entire staff officing out of the TRF headquarters, ARGO continues to make massive strides moving into model year 2022.
ARGO celebrates its first anniversary in the TRF facility and now staffs multiple departments including Engineering, Parts Inventory Management, PG&A Development, and Promotions. The office space recently concluded extensive renovations that cater to the growing company. Capitalizing on additional office locations while offering enhanced shop space for engineering, the updated facility is now fit for each individual department.
With a year filled with new products, record sales and a newly enhanced workforce, ARGO shows no signs of slowing down. When asked about the exponential growth ARGO has shown in the past year and the expansion of the US headquarters, President and CEO, Brad Darling responded saying, “We are working to expand the business through multiple avenues. In doing so, we must also expand and enhance our resources made available to our teams. By investing in the right people and the right work environments, we believe we can continue to take this company to new heights.” ARGO is expected to release their new lineup of products for model year 2022 in the coming months while continuing to, “Know No Boundaries.”
About ARGO – ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTVs) since 1967. ARGO markets its manned and unmanned vehicles through a network of independent dealers located throughout the United States and Canada, as well as distributors representing dealers in Europe, Russia, South America, the Middle East, Asia and other international markets. ARGO products’ unique durability, safety and versatility are driven by the company’s renowned engineering and ability to go where others can’t. GO ANYWHERE!
Posted Jun 06, 2021
ARGO Unveils All-New Line of Off-road Side by Sides and ATVs to Dealer Network
(NEW HAMBURG, June 6, 2021) — ARGO, the worldwide leader for manned and unmanned amphibious Extreme Terrain Vehicles (XTVs) made waves within the industry as they announced their introduction into the off-road Side-by-Side market. Coupled with additional headlines of a newly expanded ATV lineup, the new power house among OEM’s came out swinging with two all-new SxSs and five all-new ATVs for model year 2022. Continuing to carry the strong momentum from record sales throughout calendar year 2020 and so far in 2021, preliminary reports are showing an overwhelmingly strong response from their established dealer network.
Released as an hors d'oeuvre to the highly anticipated 2022 product launch of amphibious Extreme Terrain Vehicles (XTVs) and Utility Task Vehicles (UTVs), the expanded line of ATVs includes a feature-packed new product within the youth market along with added displacement options among mid-size and full-size ATVs. New for model year 2022, ARGO has added the XC 90 youth model ATV, approved for riders ages 12 and up. Additionally, the ARGO team unveiled an all-new XR 500 and XR 700 with elite features such as 1” heavy-duty steel racks, aggressive off-road tires and a 3,000 lb. winch. These newly engineered ATVs standout among industry leading competitors. Representing the new line of SxSs, the Magnum series XF comes equipped with industry leading features such as the Push-Button 2WD/4WD with Front Differential Lock and Push-Button Locking/Unlocking Rear Differential, a tilt-assist dump box, optimal storage capacity within the cab and tailgate, and finished off with projector beam headlights, highly sought after by current ARGO customers. These all-new ATVs and SxSs will be available in base, SE or LE packages. SE models are easily recognizable by touting features like painted body panels, aluminum rims, premium tires and a winch. Dressed with the same features as SE models, the LE models receive Electronic Power Steering (EPS).
With dealer inventory quickly being diminished, the news of ARGO’s product line enhancements struck a chord with many new and long-standing ARGO dealers. VP of Sales Kevin Asselin went on the record to say, “The initial response from our dealers was staggering. Dealers were happy to see these machine features catering to consumer requests and recommendations from over the years.” ARGO caught up with the team over at DirtTrax Television and put this new lineup to the test. Host of DirtTrax Television - North America’s Most Watched Off Road Television Adventure Series, AJ Lester happily remarked, “Argo is demonstrating solid market leadership with the intro of the all-new Xplorer 700 4X4 ATV. From fit and finish to function and performance, this is a solid, high-value entry into the ultra-competitive big bore ATV marketplace.”
ARGO continues to show their commitment to motorsports consumers, their growing dealer network and the industry as whole with their plans to start shipping designated units as soon as Fall of 2021. For information on becoming an authorized ARGO dealer, please visit our website https://argoxtv.com/become-a-dealer
About ARGO –
ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTVs) since 1967. ARGO markets its manned and unmanned vehicles through a network of independent dealers located throughout the United States and Canada, as well as distributors representing dealers in Europe, Russia, South America, the Middle East, Asia and other international markets. ARGO products’ unique durability, safety and versatility are driven by the company’s renowned engineering and ability to go where others can’t.
Posted Apr 06, 2021
ARGO Announces Sales Team Growth
Six (6) new District Sales Managers (DSMs) added across Canada and the U.S.
(NEW HAMBURG, April 6, 2021) — ARGO, the worldwide leader for amphibious
Extreme Terrain Vehicles (XTVs), announces new growth and expansion of its sales force. In efforts to help support the sustained growth this past fiscal year, ARGO has hired 6 additional DSMs for the North American market. Representing the Canadian provinces, ARGO welcomes: Jared Picard, Robert Berube and Josh Underhill. Tasked with the U.S. dealer network, ARGO welcomes Stacy Hadaway, Greg Soland and Josh Robinson. The newly added DSMs bring an abundance of industry knowledge and expertise that will be critical as ARGO navigates the unprecedented growth and expansion across North America.
After augmenting the product offering by adding the all-new ARGO Sherp series, growth and expansion of the dealer network has become the top priority among ARGO’s sales team. When asked about the need for additional DSM positions, Kevin Asselin, Vice President of Sales responded saying, “As a company experiencing new growth patterns, we had to diligently enhance our sales force by building it out with like-minded people equipped with experience and skills to capitalize on new business opportunities that align with our vision.” With a strong focus on dealer recruitment, the newly added DSMs look to recruit qualified dealers throughout North America giving more consumers the opportunity to experience the expanded Argo product line.
With our model year 2022 product launch quickly approaching, industry demand remains very strong. The expanded sales team prepares for the whirlwind of dealer orders to satisfy the demand from consumers. With fresh and exciting new products being offered by ARGO, the year ahead looks promising as we continue to Know No Boundaries.
Posted Jan 27, 2021
FOR IMMEDIATE RELEASE
January 27, 2021
519-662-2840 ext 364
ARGO announces another partnership!
FreeedomRoad Financial offers ARGO’s dealers and customers another way to get outdoors to social distance in an ARGO.
(NEW HAMBURG, January 27, 2020) — ARGO, the world-wide leader for Amphibious Extreme Terrain Vehicles (XTVs), is pleased to announce they have entered into a retail financing agreement with FreedomRoad Financial that will provide their dealers and customers more flexibility.
As the retail momentum continues at an all-time high within the powersports industry we are pleased to share that Argo continues to outpace the industry. In an effort to ensure that we do everything possible to capture every retail sale, and get our customers into an Argo, we are pleased to announce that we have partnered with FreedomRoad Financial (FRF) as an added source for retail financing for all of the Argo product lines.
FreedomRoad Financial is a premier lender in the powersports category and will provide ARGO dealers up to 5 tiers of financing for their customers. In addition, they offer features like; 84 month terms, service 7 days a week, financing on accessories, and special rates for employees and repeat customers.
Kevin Asselin, VP Sales, says “While we continue to partner with Dealer Direct and love the services they provide, we are always looking for ways to offer our dealers more. We believe the added flexibility this brings will directly drive more retail sales for our dealers.”
Visit argoxtv.com to learn more about ARGO XTVs and ATVs.
Posted Jan 18, 2021
FOR IMMEDIATE RELEASE
January 18, 2021
519-662-2840 ext. 364
ARGO introduces 2 new Aurora models!
Aurora 800 SX and Aurora 800 SX Huntmaster models now available!
(NEW HAMBURG, January 18, 2021) — ARGO, the worldwide leader for amphibious
Extreme Terrain Vehicles (XTVs), is pleased to announce the introduction of 2 additional models to its 2021 model year lineup. Effective today our dealers can begin ordering these 2 new models and customers can expect to take delivery starting late March - Early April.
“Field demand for all of our models has been incredible during this past year but we kept being asked about a liquid cooled model in our premium Aurora platform” stated Kevin Asselin, ARGOs Vice President of Sales. “We put a lot of stake in the voice of the customer and we heard them loud and clear here. We know demand for these models will be high and quickly become one of our top sellers!”
Early input on these new models has been tremendous:
"This is great news that ARGO will have a liquid cooled engine option available for the new Aurora models! I think this new Liquid cooled engine option will drive sales for 2021 giving the buyer more options." - Sills ARGO
"This new powerplant will fit the niche that many customers will want, if not require, in the demanding conditions they are exposed to." - ARGO Adventure
These 2 new models feature our 800 engine that is currently offered in our Conquest series. It is a liquid cooled V-twin with EFI. Both Aurora models come with our patented ARGO progressive steering (APS), a 16 function premium gauge as well as many other features, and of course, are fully amphibious. The Huntmaster model also features a front rack, winch, and rear cargo box as standard equipment.
Kevin went on to say “The Argo line of amphibious Extreme Terrain Vehicles are gaining popularity as an alternative to the traditional Side x Side and as we continue to grow our dealer base, this new Aurora 800 with a twin cylinder, liquid cooled engine will be a key model for both the recreational and commercial markets.”
For more information on these new models and all ARGO products, visit argoxtv.com.
Posted Jan 04, 2021
FOR IMMEDIATE RELEASE
January 4, 2021
519-662-2840 ext. 364
ARGO Commercial & Robotic Products take shape!
With the addition of Craig Kennedy and the release of the ARGO Sherp Series,
Argo is prepared to Go Everywhere in 2021.
(NEW HAMBURG, January 4, 2021) — ARGO, the worldwide leader for amphibious
Extreme Terrain Vehicles (XTVs) is pleased to announce that it has hired Craig Kennedy as Vice President of Commercial & Robotic Products.
In his new role, Kennedy assumes responsibility for leading and growing ARGO’s commercial and robotic market by building and executing a global expansion strategy based off of the company’s recently launched target market vehicle platforms. In addition to strengthening the ARGO brand, Kennedy is also tasked with identifying and developing innovative new products, as well as supporting and growing the company’s commercial and robotic partners.
ARGO President and CEO, Brad Darling, stated, “Craig’s appointment comes at an exciting time for the business as we continue to roll out industry specific models to meet the market’s needs. I could not be more excited than I am about adding Craig to our team and am confident that he has the experience and skills needed to take the commercial and robotic business to that next level of success.”
Regarding Kennedy, Darling went on to say, “We have worked together in the past. Craig has tremendous skills and knowledge that will provide excellent leadership for his team and to ARGO, while delivering great products to our customers.”
Craig Kennedy, ARGO’s new vice president added, “I am excited to lead a talented and highly motivated team at ARGO. This is a great opportunity to work with a business that has a strong brand with a rich heritage, a loyal customer base, and a bounty of exciting products in the pipeline. I am eager to build on the company’s success and significant opportunities to increase its sales. I look forward to embracing the challenges that this new role will bring.”
ARGO Commercial Products consisting of the Aurora Responder Series, the Conquest Pro Series and will now include three new Utility Task Vehicles (UTVs); the ARGO Sherp Pro XT, ARGO Sherp Ark XTX and the ARGO Sherp Ark XTZ. From mining to oil and gas, and from utilities to search and rescue, these units are built for the rugged demands of commercial operators, with the power and capacity, greater versatility, maximized quality and safety.
In addition to the expanded commercial product line, Craig and his team will be responsible for ARGO’s Xtreme Terrain Robotics (XTRs) product. Whether manned or unmanned, ARGO has a full lineup of commercial and industrial products. Visit argoxtv.com.
Posted Nov 18, 2020
FOR IMMEDIATE RELEASE
November 12, 2020
519-662-2840 ext 364
Launching 14 all-new models over the next several months provides opportunities for our dealers and customers.
(NEW HAMBURG, November 12, 2020) — ARGO, the world-wide leader for Amphibious Extreme Terrain Vehicles (XTVs), is pleased to announce the continuation of their aggressive development of new products by adding new models to the current offering of ATVs and Amphibious XTVs.
Argo’s unique product offering and market position of “Go Anywhere” is demonstrated in its current lineup of Xplorer ATVs and Frontier, Aurora and Conquest XTVs in addition to the commercial lineup of Conquest Pro XTVs. These all-new models will continue to deliver on that promise.
Argo President and CEO, Brad Darling, stated, “In the last 4 years, we have completely reworked the ARGO product offering by introducing over 30 new models and significantly expanded our dealer network to fill in open areas. This has created tremendous opportunity and growth for the company and incremental profit for our dealers.”
Kevin Asselin, VP Sales, says “While COVID-19 has challenged the whole team, it has also created opportunities and we are not taking our foot off the gas. Our retail sales are through the roof! In the next several months, we will be introducing 14 all-new models that will continue to provide our dealers and their customers with the best lineup of recreational and commercial vehicles on the market! If you’re not part of the Argo Team, I invite you to visit our dealer prospect link at https://argoxtv.com/dealer-prospect for more information.”
Visit argoxtv.com to learn more about ARGO XTVs and ATVs.
About ARGO ARGO is the world leader in Amphibious vehicles since 1967. ARGO manufactures Xtreme Terrain Robotics (XTR) for distribution throughout the United States, Canada, as well as other international markets. ARGOs unique durability, safety and versatility are driven by its renowned engineering capability.