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ARGO COMMITS TO COMMERCIAL MARKET IN A BIG WAY

Posted Apr 10, 2023

ARGO COMMITS TO COMMERCIAL MARKET IN A BIG WAY

(NEW HAMBURG, April 10, 2023) — ARGO, manufacturer of ATVs, SxSs, UGVs and the worldwide leader for amphibious Xtreme Terrain Vehicles (XTVs) announces their commitment to servicing the offroad commercial market in many big ways. In the years leading up to this announcement, ARGO has been in development of many exciting products that are to be built out of their North American factory. The launch of the all-new Sasquatch is a first of many new releases that are positioned to give the offroad commercial market what they’ve been missing. In addition to new products, ARGO is continuing to develop their commercial specific division incorporating industry veterans and improvements in their North American facilities.

In recent weeks, the ARGO community and industry enthusiasts have closely followed weekly “sightings” of the all-new North American built amphibious XTV, the ARGO Sasquatch. Positioned as a true testament to ARGO’s commitment to the offroad commercial market. The Sasquatch enters the global market of premiere earth crawlers touting the latest in offroad technological advancements and interior comforts. With ARGO’s release of the 5TH of 6 Sasquatch “sightings” this week, the excitement continues to build as this allegorical wonder continues to take shape.

Digging in to further the established presence and manage the exponential growth within the offroad commercial segment, two new members have been brought on board to navigate the large-scale effort to maintain and develop ARGO’s stronghold of commercial accounts. These credible, passionate, and essential veterans are Joe Klosterman and Jim Mason. With a combined knowledge of over 60 years of offroad and industry related experience in dealer development, customer retention, competitive insight and sales network rationalization, Joe and Jim’s appointment to eastern and western regional sales managers come at an opportune time to assist with the development and implementation of an all-new lineup of commercial vehicles. In addition to the acquisition of both Joe and Jim, ARGO announces the internal shift of Product Manager Joey Hallstrom to the commercial team. Equipped with his proven track record of success working with ARGO’s recreational products, Joey will continue his efforts in defining commercial business objectives, prioritizing customer needs, navigating product strategy and future education of ARGO’s commercial products and services. Excited by recent events that

have transpired, President and CEO Brad Darling went on to say, “The commercial market has always been a constant in ARGO’s history and in recent years, our world class research and development team of engineers have made great strides showing augmented growth that caters to the commercial market. We are very proud to announce the release of the all-new Sasquatch along with growing our commercial sales team. I can assure you this is only the start to our continued journey with commercial products and services.”

With a strong appetite for increasing their existing market share within the offroad commercial market, ARGO continues to be a driving force and plans to expand their professional channel of commercial dealers and products, showing the world what it means to Know No Boundaries.

About ARGO
 ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTV) since 1967. ARGO markets its XTV, ATV and SxS products through a network of independent dealers located throughout the United States and Canada and through distributors representing dealers in Europe, South America, the Middle East, Asia and other international markets.

ARGO Atlas EV is putting electric to the test

Posted Jan 03, 2023

ARGO Atlas EV is putting electric to the test

(NEW HAMBURG, January 3, 2023) — ARGO, manufacturer of ATVs, SxSs, UTVs and the worldwide leader for amphibious Xtreme Terrain Vehicles (XTVs) has been taking advantage of Minnesota’s frozen tundra this winter.

Minnesota, land of 10,000 lakes, which boasts a record low of -60°F (-51°C), and a record high of 115°F (46°C) makes this the perfect testing grounds for ARGO’s all-new Atlas EV amphibious XTV.

Based out of their Thief River Falls Minnesota facility, ARGO engineers were very busy cold weather testing the Atlas EV over the holiday season.

Putting the 48V system to the test; battery life, run times and gauge functionality are just some of performance evaluations being performed in temps that have reached lows of -24°F (-31°C) so far this season.

Overall performance continues to impress in some of the harshest conditions as the ARGO E-SteerTM transmission has not missed a beat and continues to perform seamlessly with progressive maneuvers.

Having over 12” (30 cm) of ice on the lakes meant amphibious testing will have to wait until the spring. However, the feeling of floating was achieved cruising across the ice, proving yet again ARGO XTVs are a true “Go Anywhere” machine.

For more information on the all-new Atlas EV XTV and all the new 2023 ARGO products, visit ARGOxtv.com

About ARGO ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTV) since 1967. ARGO markets its XTV, ATV, SXS and UTV products through a network of independent dealers located throughout the United States and Canada and through distributors representing dealers in Europe, South America, the Middle East, Asia and other international markets.


ARGO Electrifies Outdoor and Powersport Enthusiasts

Posted Sep 28, 2022

ARGO Electrifies Outdoor and Powersport Enthusiasts

(NEW HAMBURG, September 28, 2022) — ARGO, manufacturer of ATVs, SxSs, UTVs and the worldwide leader for amphibious Xtreme Terrain Vehicles (XTVs) releases the 100% electric Atlas EV amphibious XTV.

The Atlas EV stands out not only as a fully amphibious, go anywhere vehicle, but also is a testament to ARGO’s advancements within the electrification field. The newly launched Atlas EV XTV touts a 28kWh battery pack powering a single electric drive motor as well as an independent steering motor, while the ARGO Admiral E-steer™ transmission incorporates steer by wire technology for seamless and progressive maneuvers. The Atlas EV demonstrates the vast knowledge and understanding ARGO has accrued in electrification and drive technology for over a decade being a key player in the electric unmanned ground vehicle (UGV) and autonomous driving markets.

The Atlas EV introduces ergonomic updates with an adjustable split front seat and contoured seating. The sleek cosmetic refinements to the headlights and internally recessed winch retain all the function while making this Sky Silver Metallic 8x8 one eye-catching, very capable machine. The Atlas EV also comes standard with a comprehensive 12-inch touch screen display equipped with vehicle location technology, intelligent terrain mapping and on demand vehicle health reporting.

Previewed a few weeks ago at the 55th annual SnoBarons HayDays in North Branch, MN, ARGO held an exclusive intro event to a select group of attending powersports veterans providing an opportunity to jump in and feel the instantaneous acceleration of the newly unveiled go anywhere product. Statements like, “This is the most powerful, easy to operate, maneuverable and competent XTV Argo has ever produced” and “ARGO has another winner with the Atlas EV 8x8” are just a couple of the responses we heard.

Brad Darling, President and CEO of ARGO states, “When ARGO started making electric UGVs over a decade ago, we knew the demand to put people in one would come in the near future, which is why we developed our UGVs to easily accommodate that need while keeping all the functionality that has proven successful in the autonomous drive markets.”

Continuing to differentiate themselves from industry competitors, ARGO once again shows what it means to Know No Boundaries. ARGO’s reservation program for the Atlas EV opens today, September 28th and customers can claim their production slot at ArgoXTV.com.

About ARGO ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTV) since 1967. ARGO markets

its XTV, ATV, SXS and UTV products through a network of independent dealers located throughout the United States and Canada and through distributors representing dealers in Europe, South America, the Middle East, Asia and other international markets.


ARGO Outpaces Industry While Expanding Lineup for 2023

Posted Jul 28, 2022

ARGO Outpaces Industry While Expanding Lineup for 2023

(NEW HAMBURG, July 29th, 2022) —ARGO, manufacturer of ATVs, SxSs, UTVs and the worldwide leader for amphibious Xtreme Terrain Vehicles (XTVs) launched their most diversified lineup of products yet, showcasing over 55 years of research and development. Staying true to their “Know No Boundaries” mantra, ARGO CEO Brad Darling immediately smiled when asked about the MY23 product and said, “Year over year we continue to see exponential growth across all of our segments of products. This continued growth is in large part due to the enthusiasm and effort put forth by ARGO employees to push our products to the next level, ARGO dealers and distributors who’ve identified what carrying ARGO products can do for their business, and consumers who understand where ARGO products can take them.”

Kicking off the 2023 release, ARGO set their sights on expanding the lineup of amphibious XTVs. ARGO unveiled an “SE” package outfitted with a front-mounted factory-installed brushguard, hand holds and 3 special colors of their high-density polyethylene (HDPE) shell: White, Tan and Navy Blue. The most exciting part about these new SE models is they are powered by the all-new ODG LX 850 engine. This big bore, fan-cooled, V-twin engine puts a ton of go in Go Anywhere.

While the new SE model may grab the attention of headlines, the ARGO team remained persistent in making improvements to the entry level Frontier and premiere Aurora models. For 2023, ARGO addressed consumer feedback for additional handholds by adding a newly designed seat configuration that now provides rear facing handhold locations for passengers sitting in the back. To take that one step further, ARGO also contoured the seat design for the driver and front passenger providing additional rider comfort. Mechanically, Aurora models received shift lever linkage and throw updates to improve the shifting experience. Pair these subtle yet noticeable alterations to the Instant Torque Drive System (ITDS) and Instant Torque Clutch (ITC) and you find yourself driving one of the strongest, most versatile Go Anywhere XTVs ARGO has ever manufactured.

Returning in model year 2023 is ARGO’s strong offering of ATV’s, structured with displacement options ranging from 90cc all the way up to 997cc. The ARGO ATV lineup offers the right machine for any riding level at the right price. Leading off the single rider category with the ever-popular XC 90 youth model rated for riders ages 12 and up. Moving up to the mid-size category with the feature packed XR 500 and XR 500 SE. And finally, the powerful and nimble XR 700 EPS and XR 700 LE. Catering to the touring category, ARGO continues to offer their

industry leading lineup of 2-up ATVS. The XRT 570 and XRT 570 LE have a history of getting you and your companion down the trail in comfort while the mighty XRT 1000 LE not only offers comfort, but also extra speed and style.

After entering the SXS category last year, ARGO is ready to hit the trails and take on the toughest jobs of 2023 with the Magnum XF 500 series side by side.

Available in a base and LE model, the Magnum proves to be one of the toughest competitors in the 500-class

utility side by side category. Equipped with electronic push button 2WD/4WD with locking differential, digital display, rear tilting cargo box with contoured bed mat and a fully certified roll over protective structure (ROPS), unique to the Magnum design. The Magnum XF 500 is ready to know no boundaries and take you on your biggest adventures of 2023.

Hunting is all about getting to the right spot, with the right gear while leaving no trace. The ARGO line of wilderness vehicles continues to delight hunters and strike fear into its prey.

Sporting the TrueTimber Prairie Camo, the Frontier Scout 6x6 and 8x8 provide the beginning hunter with a tactical advantage. The Aurora Huntmaster 8x8 shows off its premiere platform with unrivaled handling and performance while the Conquest Outfitter 8x8 makes for the ultimate hunting partner of any seasoned sportsman or woman.

When it comes to playing in the mud, don’t let the kids have all the fun! The Aurora Bigfoot MX8 takes you to and through the next mud hole with all 8 of its XT119 25” mud-taming tires, 9” ARGO signature AirLock™ rims and VX 950 V-twin EFI engine.

ARGO’s residency within the commercial sector continues to make great strides across the North American and International markets yielding sustainable growth year over year. For 2023, ARGO unveiled an optimized lineup of commercial machines bred to navigate terrain other machines would never dare. Ready to take on the toughest jobs of 2023, ARGO rolls out their commercial lineup consisting of the Aurora Responder, Conquest XT, XT-L and XT-X. Continuing to keep operators and passengers safe while traversing some of the world’s roughest terrain, the 2023 commercial lineup instills the confidence your crew needs when venturing into the unknown.

Finally, for model year 2023 ARGO went big. Real big. The ARGO Centaur XT is undeniably one of the most capable and recognizable UTV machines out there. Touting 71” tubeless, ultra-low- pressure tires and a harmonious hum of a 1.8 L Doosan diesel engine. The Centaur XT fills the shoes of its early 2000’s predecessor as a true go anywhere machine.

Capable of navigating open water and unruly terrain, the Centaur XT offers additional customizable 4 person, 6 person and 8 person layouts within the aluminum hard top cab that will accommodate a number of differentiated applications. Engineered with safety and versatility at the

forefront, the Centaur XT’s offroad performance and capabilities make

this machine one of the most capable pieces of machinery to traverse this planet.

There’s no question that ARGO has taken tremendous leaps forward over their 55 years in business. The 2023 product offering is not only a testament to this statement, but also a true example of what it takes to build equipment that Knows No Boundaries.

About ARGO ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTV) since 1967. ARGO markets its XTV, ATV, SXS and UTV products through a network of independent dealers located throughout the United States and Canada and through distributors representing dealers in Europe, South America, the Middle East, Asia and other international markets.

GO ANYWHERE!


ARGO brings aboard Joel Hallstrom as Product Manager of their vehicle division

Posted May 24, 2022

ARGO brings aboard Joel Hallstrom as Product Manager of their vehicle division

(NEW HAMBURG, May 24, 2022) — ARGO, manufacturer of ATVs, SxSs, UTVs and the worldwide leader for amphibious Xtreme Terrain Vehicles (XTVs) is pleased to announce the addition of Joel “Joey” Hallstrom as product manager for their vehicle division. Officing out of Thief River Falls, MN, Joey will be working with a multitude of groups from both the Canadian and US operations on product development, channel strategies and promotions.

Anyone that has been around the powersports industry has encountered Joey and experienced his passion for powersports firsthand. Finding his place early in life, Joey’s impressive tenure at Arctic Cat had him wearing many hats, from race manager, to product manager, business development manager and ending as an industry relations manager.

When asked what attracted him to ARGO, Joey responded by saying, “I immediately saw a spark and positive energy in everyone. Seeing how far ARGO has come in the last few years and where they want to go, I couldn’t be more excited to part of that. Plus, there is a whole group of hard-working people up in Ontario that I’m looking forward to collaborating with.”

ARGO CEO Brad Darling stated “Joey’s experience in powersports, product management, and international affairs, make him the perfect fit for this position. After getting acquainted with the upcoming MY23 product, Joey will transition to the “what’s next?” for ARGO.”

The MY23 ARGO product launch is currently slated to be released in late summer of 2022.

For more information visit us at, ARGOxtv.com

About ARGO
 ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTV) since 1967. ARGO markets its XTV, ATV, SXS and UTV products through a network of independent dealers located throughout the United States and Canada and through distributors representing dealers in Europe, South America, the Middle East, Asia and other international markets.

Kicking off 2022 the ARGO way

Posted Jan 10, 2022

Kicking off 2022 the ARGO way

(NEW HAMBURG, January 10, 2022) — ARGO, the worldwide leader for manned and unmanned amphibious Extreme Terrain Vehicles is ready to inject more excitement to the world of youth ATVs. Starting today, ARGO is shipping the new ARGO Xplorer XC 90 youth ATV to ARGO dealer around North America.

The ARGO Xplorer XC 90 is rated for riders ages 12 & up and touts an 89cc fan-cooled engine, durable automatic CVT transmission with forward, neutral and reverse. The single A-Arm front suspension and swing arm rear suspension provide a smooth ride while the working headlight and taillight/brake light provide more visibility. The adjustable throttle and tether cord allows this machine to grow with the rider’s capabilities. Add in the standard electric start and this is one feature-packed machine.

This youth ATV is geared for fun and safety in mind. Available in white with a highly visible orange whip flag.

Delivery of these mighty pint-sized fun machines are only the beginning of great machines to come from ARGO, who continues to push the limits and know no boundaries.

About ARGO – ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTVs) since 1967. ARGO markets its manned and unmanned vehicles through a network of independent dealers located throughout the United States and Canada, as well as distributors representing dealers in Europe, Russia, South America, the Middle East, Asia and other international markets. ARGO products’ unique durability, safety and versatility are driven by the company’s renowned engineering and ability to go where others can’t.

GO ANYWHERE!


ARGO Unveils Newly Enhanced Lineup for Model Year 2022

Posted Aug 03, 2021

ARGO Unveils Newly Enhanced Lineup for Model Year 2022

(NEW HAMBURG, August 3, 2021) — ARGO, the worldwide leader for manned and unmanned amphibious Extreme Terrain Vehicles (XTVs) has proven to be a resilient force amongst industry competitors in recent years. Today, ARGO unveiled a newly enhanced lineup for model year 2022 that positions them as one of the most diversified manufacturers within the off-road industry. Starting with new product offerings within the side by side (SxS) and commercial markets while expanding their ATV offering, the ARGO brand is now a strong contender in dealerships across North America. Brad Darling, President and CEO of ARGO made the following statement about the launch of the 2022 product lineup, “We made a promise to Know No Boundaries when engineering new and innovative ways to Go Anywhere. Our product offering for model year 2022 illustrates not only our commitment to this promise but also our commitment to revolutionizing the powersports industry by bringing you products no other manufacturer can offer.”

Leading off with the all-new products for 2022, ARGO announces the Magnum XF Utility SxSs. Offered in a base and LE package, this all-new line of SxSs from ARGO standout with utilitarian features such as the Push-Button 2WD/4WD with Front Differential Lock, a tilt-assist dump box, optimal storage capacity within the cab and tailgate, and finished off with the highly sought-after projector beam headlights. Outfitted and competitively priced to compete with other leading brands, the Magnum line of SxSs opens the door to a new segment of products for existing ARGO customers and potential new ARGO customers.

Returning with a large list of enhancements for model year 2022 is ARGO’s extensive ATV product offerings. Newly fabricated and engineered around consumer and dealer requests, the 2022 lineup of ARGO ATVs now includes a youth XC 90 model, rated for riders 12 and up, a newly engineered line of trusted XR 500 models and an all-new XR 700 model to round out the single rider category. With the market showing continued interest in the 2-up category, ARGO offers their touring models for 2022 with displacement options in XRT 570 and XRT 1000 models. Curated to fit the differentiated needs of off-road customers, the all-new line of ATVs will be offered in packages ranging from base models to SE or LE packages. This newly enhanced line of ATVs symbolizes ARGO’s commitment to the off-road dirt segment and represents ARGO’s dedication to finding the right machine for every customer.

Moving into the world-renowned amphibious segment of Extreme Terrain Vehicles (XTVs) ARGO is excited to announce the implementation of the newly designed and revolutionary, Instant Torque Drive System (ITDS) and Instant Torque Clutching (ITC). Engineered to enhance torque, acceleration, speed and throttle response, the combination of ITDS and ITC alleviates the need to offer two different transmission options like the High-Torque (HT) and Standard Torque (ST) transmission found in previous years. Offered as a standard option on all recreation and commercial XTVs, this newly engineered drive system and clutching provides increased torque and acceleration in one package. VP of Engineering Mark Esala commented, “This new Instant Torque Drive System dramatically improves low end torque and increases acceleration. The Instant Torque Clutch is designed to provide the optimal gear ratio shifting seamlessly throughout the full range to utilize the massive torque and power of our engines. We have combined torque, acceleration, throttle response and speed into one package.” Along with the new drive system and clutching, ARGO is also proud to announce the addition of a newly engineered 8.5-gallon steel fuel tank with the fuel level display integrated into the dash-mounted, multi-function premium and deluxe gauge versions. Highly requested by customers and dealers alike, ARGO XTVs now offer extended range while enhancing fuel level awareness.

For 2022, ARGO’s 3-prong series of recreation XTVs will continue to lead with the Frontier, Aurora and Conquest models. Opening with the value centered Frontier series, this line will be offered in both 6x6 and 8x8 variants in 650 or 700 options. Powered by the 23 HP Carbureted or Electronic Fuel Injected (EFI) Vanguard engine, the Frontier series comes equipped with the all-new ITDS and ITC along with the newly engineered steel fuel tank and electronic fuel level display. Also included on all Frontier models for 2022 are hi-vis LED taillights prioritizing operator and passenger safety during all hours of operation. The Aurora Series returns as the premiere XTV in ARGO’s lineup. Offered in 800, 850 and 950 packages, outfitted with premium features and Big-Block™ engine options, the Aurora series is complimented with the addition of the ITDS and ITC. The Aurora continues to standout as the ultimate Go Anywhere vehicle. Finally, the Conquest Outfitter concludes the recreation line up of XTVs. Built around mother nature’s catastrophic tendencies, the outfitter is engineered for sportsmen, by sportsmen. Available in the 800-liquid cooled and 950 fan cooled packages, the outfitter continues its reign over the backwoods with the addition of the newly engineered ITDS and ITC. As the world’s leader for manned and unmanned amphibious XTVs, ARGO continues to revolutionize the industry with machines that can go where others can’t.

Capping off an already impressive 2022 product offering, ARGO announces the expansion of their Commercial lineup with the Conquest Pro and Aurora Responder XTVs and the ARGO Sherp Series Utility Task Vehicles (UTVs). The Conquest Pro XT, XT-L, XT-X and Aurora Responder return with the newly integrated ITDS and ITC. Concluding the ARGO commercial lineup is the revered ARGO Sherp series. Proven to be the ultimate amphibious commercial vehicle, the ARGO Sherp series includes the Pro XT, ARK XTX and ARK XTZ. From the 71” tubeless, ultra-low pressure behemoth tires to the torque instilling Doosan diesel engines, the ARGO Sherp can take you places no other off-road vehicle can. Rooted with safety, reliability and durability at its core, the ARGO Sherp series is ready to conquer any challenge it faces.

Moving into the busy Fall season the manufacturer continues to push the limits and, “Know No Boundaries.”

About ARGO – ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTVs) since 1967. ARGO markets its manned and unmanned vehicles through a network of independent dealers located throughout the United States and Canada, as well as distributors representing dealers in Europe, Russia, South America, the Middle East, Asia and other international markets. ARGO products’ unique durability, safety and versatility are driven by the company’s renowned engineering and ability to go where others can’t.

For high-resolution images and to access additional resources, please visit the ARGO Media Center at www.argoxtv.com/media

Password: 2022Models

GO ANYWHERE!

ARGO Signs Industry Veteran, Announces Expansion of U.S. Headquarters

Posted Jul 08, 2021

ARGO Signs Industry Veteran, Announces Expansion of U.S. Headquarters

(NEW HAMBURG, July 8, 2021) — ARGO, the worldwide leader for manned and unmanned amphibious Extreme Terrain Vehicles (XTVs) welcomes industry veteran Brian Dick to the ARGO team. Brian comes to ARGO with over 20 years of experience leading a number of engineering and research & development initiatives at Arctic Cat. Officing out of the US headquarters in Thief River Falls, MN, Brian will carry the role as Product Team Manager reporting to Mark Esala, VP – Engineering. Surrounded by an office of familiar faces, Brian expressed his excitement by saying, “It is refreshing to be working with an OEM that values the differentiated needs of their customer base and a leadership team that prioritizes their network of established dealers. The team of engineers at ARGO have taken tremendous steps forward and I am happy to contribute to the progression this company has demonstrated.”

Excited to be expanding his team with such a credible and innovative veteran such as Brian, Esala happily remarked, “We have a strong team of engineers, and the addition of Brian symbolizes ARGO’s commitment to becoming a driving force making lasting impacts within the powersports industry.” With an average of 24.5 years of experience amongst the entire staff officing out of the TRF headquarters, ARGO continues to make massive strides moving into model year 2022.

ARGO celebrates its first anniversary in the TRF facility and now staffs multiple departments including Engineering, Parts Inventory Management, PG&A Development, and Promotions. The office space recently concluded extensive renovations that cater to the growing company. Capitalizing on additional office locations while offering enhanced shop space for engineering, the updated facility is now fit for each individual department.

With a year filled with new products, record sales and a newly enhanced workforce, ARGO shows no signs of slowing down. When asked about the exponential growth ARGO has shown in the past year and the expansion of the US headquarters, President and CEO, Brad Darling responded saying, “We are working to expand the business through multiple avenues. In doing so, we must also expand and enhance our resources made available to our teams. By investing in the right people and the right work environments, we believe we can continue to take this company to new heights.” ARGO is expected to release their new lineup of products for model year 2022 in the coming months while continuing to, “Know No Boundaries.”

About ARGO – ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTVs) since 1967. ARGO markets its manned and unmanned vehicles through a network of independent dealers located throughout the United States and Canada, as well as distributors representing dealers in Europe, Russia, South America, the Middle East, Asia and other international markets. ARGO products’ unique durability, safety and versatility are driven by the company’s renowned engineering and ability to go where others can’t. GO ANYWHERE!

ARGO Unveils All-New Line of Off-road Side by Sides and ATVs to Dealer Network

Posted Jun 06, 2021

ARGO Unveils All-New Line of Off-road Side by Sides and ATVs to Dealer Network

(NEW HAMBURG, June 6, 2021) — ARGO, the worldwide leader for manned and unmanned amphibious Extreme Terrain Vehicles (XTVs) made waves within the industry as they announced their introduction into the off-road Side-by-Side market. Coupled with additional headlines of a newly expanded ATV lineup, the new power house among OEM’s came out swinging with two all-new SxSs and five all-new ATVs for model year 2022. Continuing to carry the strong momentum from record sales throughout calendar year 2020 and so far in 2021, preliminary reports are showing an overwhelmingly strong response from their established dealer network.

Released as an hors d'oeuvre to the highly anticipated 2022 product launch of amphibious Extreme Terrain Vehicles (XTVs) and Utility Task Vehicles (UTVs), the expanded line of ATVs includes a feature-packed new product within the youth market along with added displacement options among mid-size and full-size ATVs. New for model year 2022, ARGO has added the XC 90 youth model ATV, approved for riders ages 12 and up. Additionally, the ARGO team unveiled an all-new XR 500 and XR 700 with elite features such as 1” heavy-duty steel racks, aggressive off-road tires and a 3,000 lb. winch. These newly engineered ATVs standout among industry leading competitors. Representing the new line of SxSs, the Magnum series XF comes equipped with industry leading features such as the Push-Button 2WD/4WD with Front Differential Lock and Push-Button Locking/Unlocking Rear Differential, a tilt-assist dump box, optimal storage capacity within the cab and tailgate, and finished off with projector beam headlights, highly sought after by current ARGO customers. These all-new ATVs and SxSs will be available in base, SE or LE packages. SE models are easily recognizable by touting features like painted body panels, aluminum rims, premium tires and a winch. Dressed with the same features as SE models, the LE models receive Electronic Power Steering (EPS).

With dealer inventory quickly being diminished, the news of ARGO’s product line enhancements struck a chord with many new and long-standing ARGO dealers. VP of Sales Kevin Asselin went on the record to say, “The initial response from our dealers was staggering. Dealers were happy to see these machine features catering to consumer requests and recommendations from over the years.” ARGO caught up with the team over at DirtTrax Television and put this new lineup to the test. Host of DirtTrax Television - North America’s Most Watched Off Road Television Adventure Series, AJ Lester happily remarked, “Argo is demonstrating solid market leadership with the intro of the all-new Xplorer 700 4X4 ATV. From fit and finish to function and performance, this is a solid, high-value entry into the ultra-competitive big bore ATV marketplace.”

ARGO continues to show their commitment to motorsports consumers, their growing dealer network and the industry as whole with their plans to start shipping designated units as soon as Fall of 2021. For information on becoming an authorized ARGO dealer, please visit our website https://argoxtv.com/become-a-dealer

About ARGO

ARGO is the world leader in amphibious Xtreme Terrain Vehicles (XTVs) since 1967. ARGO markets its manned and unmanned vehicles through a network of independent dealers located throughout the United States and Canada, as well as distributors representing dealers in Europe, Russia, South America, the Middle East, Asia and other international markets. ARGO products’ unique durability, safety and versatility are driven by the company’s renowned engineering and ability to go where others can’t.

GO ANYWHERE!

ARGO Announces Sales Team Growth

Posted Apr 06, 2021

ARGO Announces Sales Team Growth

Six (6) new District Sales Managers (DSMs) added across Canada and the U.S.

(NEW HAMBURG, April 6, 2021) — ARGO, the worldwide leader for amphibious

Extreme Terrain Vehicles (XTVs), announces new growth and expansion of its sales force. In efforts to help support the sustained growth this past fiscal year, ARGO has hired 6 additional DSMs for the North American market. Representing the Canadian provinces, ARGO welcomes: Jared Picard, Robert Berube and Josh Underhill. Tasked with the U.S. dealer network, ARGO welcomes Stacy Hadaway, Greg Soland and Josh Robinson. The newly added DSMs bring an abundance of industry knowledge and expertise that will be critical as ARGO navigates the unprecedented growth and expansion across North America.

After augmenting the product offering by adding the all-new ARGO Sherp series, growth and expansion of the dealer network has become the top priority among ARGO’s sales team. When asked about the need for additional DSM positions, Kevin Asselin, Vice President of Sales responded saying, “As a company experiencing new growth patterns, we had to diligently enhance our sales force by building it out with like-minded people equipped with experience and skills to capitalize on new business opportunities that align with our vision.” With a strong focus on dealer recruitment, the newly added DSMs look to recruit qualified dealers throughout North America giving more consumers the opportunity to experience the expanded Argo product line.

With our model year 2022 product launch quickly approaching, industry demand remains very strong. The expanded sales team prepares for the whirlwind of dealer orders to satisfy the demand from consumers. With fresh and exciting new products being offered by ARGO, the year ahead looks promising as we continue to Know No Boundaries.

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